Coming to the screens of wee-hour television are half-hour infomercials selling non a ware but the politics of Barack Obama. Advertising Age reported on its site Tuesday that the number one Obama infomercial aired Sunday morning at 1 30 a.m. on the ION Television network. The trade publication noted that the Obama campaign is referring to it as a "long-form commercial" that is by and large biographical. AdAge did not indicate whether it also included a pitch for campaign contributions; however, it did cite Evan Trace, COO of TNS Media Intelligence's Campaign Media Analysis Group as saying, "It is a first. I guess they are going away after the insomniac vote."
13/08/2008
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